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Naturals, Anti-Aging Drive Makeup Market

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By: TOM BRANNA

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U.S. women continue to look for more natural beauty alternatives and the fountain of youth, according to a new makeup report from Mintel. With more than 6% overall growth reported from 2001-2006, this is due to strong contributions from the natural and anti-aging makeup segments. Last year, the makeup industry garnered $6 billion in food, drug and mass merchandiser (FDM) sales. Brands claiming to promote youthful skin added $39 million of growth in the FDM category from 2004-2006. Major co...

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